"Strategic planning is the process by which leaders of an organization determine what it intends to be in the future and how it will get there. To put it another way, they develop a vision for the future and determine the necessary priorities, procedures, and operations(strategies) to achieve that vision. Included are measurable goals which are realistic and attainable, but also challenging. Strategic planning assumes that certain aspects of the future can be created or influenced by the organization. Strategic planning is ongoing and involves charting a course and then adjusting that course as you gain more information and experience."
The purpose of the 2018 Strategic Planning Retreat retreat was to survey the Town’s landscape identifying key vulnerabilities as well as opportunities for advancement. Vulnerabilities and opportunities may be internal to the organization or external environmental factors. The elected officials were able to express their individual goals as well as build consensus as a governing body. The Knightdale Town Council collaborated with the Town Manager and clearly outlined goals with associated target dates for completion. In turn, the Town Manager will absorb these goals into the work plans for the applicable Town department(s) to ensure completion over the upcoming year. These goals represent the primary direction in which the Town staff’s efforts will be focused in addition to their regular, operational responsibilities.
